“German must be globalization champion”

16.03.2012 – “German must be globalization champion”

A trade war threatens to important raw materials and technology jobs in Germany. Is globalization a further way?

As so often in recent years, surveys the German economy once again full of optimism in the new year. Despite the expected continued simmering debt crisis in Europe, the Institute for Economic Research (IWH) growth of 1,3 Percent a year 2013 by as much as 2,2 Percent.

Also, the Kiel Institute of World Economy (IfW) see the spring come, and promises an increase of 0,7 Percent, for 2013 It even predicted the "entry into the booming” with growth of 1,9 Percent. And the Ifo business climate index rose in February for the fourth year in a row. Accordingly, the companies are confident in the current year.

This optimism may currently murky at best, the concern about the availability of essential commodities. Of a trade war with China is the speech. Since Beijing in the summer two years ago the export of raw materials, for the steel industry, for electric motors, Smartphones, Wind turbines are essential so far as laser or, severely limited, The situation has tightened considerably.

Western industrial nations, China throw an illegal supply of this "rare earth" with the aim of, to gain competitive advantage. Because of the export restrictions, prices for the producers in the Western industrialized nations. China supplies about 90 Percent of the rare earths. Now the European Union and the United States share a process with the World Trade Organization (WTO) brought against China.

What follow is a shortage of raw materials, especially for an industrial country like Germany, which itself has virtually no raw materials, show reactions from the industry. See more than half of the German technology company in the energy- commodity prices and the biggest risk to the economy.

"In industry, there are even 80 Percent, nearly one third have been difficulties, to meet its demand for raw materials ", announced the industry- Chamber of Commerce for Munich and Upper Bavaria after the raw summit last year. A further shortage of raw materials could also slow down the rising German economy abruptly.

Export champion is not enough

Therefore advises Sven Marlinghaus, Partner at consulting firm specializing in global sourcing "BrainNet", the German company to a new strategy. "It is not enough, World's leading exporter to be. The German company will have to globalization champion, if they want to defend their technological leadership and ensure the production jobs in Germany ", Marlinghaus says in an interview with "World Online". "That is, they need to globalize the supply chain and ensure access to raw materials on site. "

Although Germany is the world needs to purchase raw materials for its high-tech products, sitting 80 Percent of strategic buyers today are still in Germany - and not there, where the most critical items to be purchased. Although the company had set up manufacturing facilities worldwide, secured but only in rare cases, direct access to raw materials.

Commodity market is changing radically

In recent years, the commodities market have changed radically. It is characterized by high Preisschwanungen, ever between the 30 and 40 Could be percent. This was due primarily to artificial shortage of strategic reasons, as in the case of China and the increasing speculation in commodities.

"Therefore, the German company to build new on-site expertise, So much to organize more local shopping. It would make sense too, first steps of the production there to connect directly ", advises Marlinghaus.

The federal government understands the concerns of the German company. Therefore, it has stepped up its efforts to commodity agreements with other countries. A few months ago, Chancellor Angela Merkel signed an agreement with Mongolia, In February, a contract was concluded with Kazakhstan.
Those: Welt Online

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